1995-2013
The Beginning — Bnei Brak
Born and raised in Bnei Brak. At 18, opened his first car rental, later worked at Eldan/Alber.
The shared-car model in Europe ignited the spark.
About
Meir Rotem
Serial entrepreneur · 3 exits · TheMarker 40 Most Promising 2022
City Car · My Car · Take Me · ROTEM SOFTWARE · Blum · A.B Builders
צילום: אייל טואג, TheMarker
2013-2016
City Car — Building a Category
Launched Israel's first shared mobility for the ultra-Orthodox community. Built tech infrastructure from scratch across 7 Haredi cities.
In parallel: partnership with the Mexican government on urban mobility.
Result: 350 cars, 13K members. Exit in 2016.
2017-2023
My Car + Take Me — Two More Exits
Founded My Car after the City Car exit. Combined fleet ~1,500 cars by 2022 — recognized by TheMarker.
Launched Take Me in 2020 — taxi & delivery for kosher phones. 30K customers in 6 months. Two more exits.
Global
European Activity
After the Israel-Mexico model success, international activity continues in Europe — technology and shared mobility consulting, investments, and innovative solutions.
The Vision
Passing the Torch
Meir believes Haredi entrepreneurship requires more than a clever idea. He lectures at schools, conferences, and community events — passing experience to the next generation.
0+
Customers served
0
Companies founded
0+
Years of entrepreneurship
The Challenges
Building the future when the market doesn't understand
70-75% of customers without smartphones
When the app is the heart of the model and most customers are locked out — you build an alternative infrastructure.
Three years of market education
The first years were extremely difficult.
Sabbath as a business model
Giving up 14% potential revenue. This actually became a competitive moat.
Friction with authorities and traditional industries
Take Me went head-to-head with the traditional taxi industry.
Technology
ROTEM SOFTWARE — Behind everything
Meir Rotem's independent technology company — not consumer-facing, but B2B. Every system, app, and platform that powered City Car, My Car, and Take Me — was built here. The company continues developing for external clients across sectors.
ROTEMSOFTWARE
פעיל · B2B · עצמאית
In-house R&D · B2B
Independent technology company developing custom systems for businesses.
AI & Automation
Smart voice-recognition systems, fleet optimization, complete management platforms.
Multi-sector platform
Architecture that adapts: kosher phone, Sabbath protocol, or international market.
ROTEM SOFTWARE — Behind every venture
כל מערכת, כל אפליקציה, כל פיצ'ר — נבנה כאן, מאפס, לפי הצורך הספציפי.
Global Activity
From Israel to the World
Already in 2014, at the height of the City Car era, the Israeli success became a blueprint exported to emerging cities. Today, the international activity continues in Europe.
MX · México·2014-2016
Mexico Government
During the City Car era (2014-2016) — partnership with the Mexican government on urban mobility solutions for dense cities. The lesson from the Haredi sector — that you can build profitable transportation for communities with unique constraints — was relevant to emerging cities seeking creative solutions.
City Car
Era
Gov't
Partner
Mobility
Sector
EU · Europe·פעיל
Europe
Current activity in technology and shared mobility sectors. Consulting, investments, and developing innovative solutions with industry-leading partners. Accumulated experience from three categories built from scratch — exported to global clients.
Tech
Sector
Advisor
Role
Mobility
Focus
2
יבשות פעילות
10+
שנות פעילות בינלאומית
3+
שווקים
1
חזון משותף
Timeline
The Journey
A decade of exits, expansion, and market leadership
2013
Founded City Car
Launched Israel's first shared mobility for the ultra-Orthodox community.
2015
Mexico Government Partnership
City Car model proved profitable for constrained communities. Mexico engaged for urban mobility.
2017
Founded My Car
The natural next step — international-standard shared mobility.
2020
Launched Take Me
Amid COVID — taxi & delivery platform with kosher-phone support. 30K customers in 6 months.
2022
TheMarker 40 Most Promising
National recognition for entrepreneurial vision.
Get in Touch
Want to talk?
Choose your reason for reaching out — I'll get back to you soon.