1995-2013
The Beginning — Bnei Brak
Born and raised in Bnei Brak. At 18, opened his first car rental, later worked at Eldan/Alber.
The shared-car model in Europe ignited the spark.
About
Meir Rotem
Serial entrepreneur · 3 exits · TheMarker 40 Most Promising 2022
City Car · My Car · Take Me · ROTEM SOFTWARE · Blum · A.B Builders
צילום: אייל טואג, TheMarker
2013-2016
City Car — Building a Category
Launched Israel's first shared mobility for the ultra-Orthodox community. Built tech infrastructure from scratch across 7 Haredi cities.
In parallel: partnership with the Mexican government on urban mobility.
Result: 350 cars, 13K members. Exit in 2016.
2017-2023
My Car + Take Me — Two More Exits
Founded My Car after the City Car exit. Combined fleet ~1,500 cars by 2022 — recognized by TheMarker.
Launched Take Me in 2020 — taxi & delivery for kosher phones. 30K customers in 6 months. Two more exits.
2023-now
ROTEM SOFTWARE + Blum + A.B Builders
ROTEM SOFTWARE — Meir's independent B2B technology company.
Blum HR (foreign labor) + A.B Builders (real estate) — strategic synergy with ROTEM SOFTWARE as digital backbone.
Global
European Activity
After the Israel-Mexico model success, international activity continues in Europe — technology and shared mobility consulting, investments, and innovative solutions.
The Vision
Passing the Torch
Meir believes Haredi entrepreneurship requires more than a clever idea. He lectures at schools, conferences, and community events — passing experience to the next generation.
0+
Exits
0+
Customers served
0
Companies founded
0+
Years of entrepreneurship
The Challenges
Building the future when the market doesn't understand
70-75% of customers without smartphones
When the app is the heart of the model and most customers are locked out — you build an alternative infrastructure.
Three years of market education
The first years were extremely difficult.
Sabbath as a business model
Giving up 14% potential revenue. This actually became a competitive moat.
Friction with authorities and traditional industries
Take Me went head-to-head with the traditional taxi industry.
Technology
ROTEM SOFTWARE — Behind everything
Meir Rotem's independent technology company — not consumer-facing, but B2B. Every system, app, and platform that powered City Car, My Car, and Take Me — was built here. The company continues developing for external clients across sectors.
ROTEMSOFTWARE
פעיל · B2B · עצמאית
In-house R&D · B2B
Independent technology company developing custom systems for businesses.
AI & Automation
Smart voice-recognition systems, fleet optimization, complete management platforms.
Multi-sector platform
Architecture that adapts: kosher phone, Sabbath protocol, or international market.
ROTEM SOFTWARE — Behind every venture
כל מערכת, כל אפליקציה, כל פיצ'ר — נבנה כאן, מאפס, לפי הצורך הספציפי.
Global Activity
From Israel to the World
Already in 2014, at the height of the City Car era, the Israeli success became a blueprint exported to emerging cities. Today, the international activity continues in Europe.
MX · México·2014-2016
Mexico Government
During the City Car era (2014-2016) — partnership with the Mexican government on urban mobility solutions for dense cities. The lesson from the Haredi sector — that you can build profitable transportation for communities with unique constraints — was relevant to emerging cities seeking creative solutions.
City Car
Era
Gov't
Partner
Mobility
Sector
EU · Europe·פעיל
Europe
Current activity in technology and shared mobility sectors. Consulting, investments, and developing innovative solutions with industry-leading partners. Accumulated experience from three categories built from scratch — exported to global clients.
Tech
Sector
Advisor
Role
Mobility
Focus
2
יבשות פעילות
10+
שנות פעילות בינלאומית
3+
שווקים
1
חזון משותף
Timeline
The Journey
A decade of exits, expansion, and market leadership
2013
Founded City Car
Launched Israel's first shared mobility for the ultra-Orthodox community.
2015
Mexico Government Partnership
City Car model proved profitable for constrained communities. Mexico engaged for urban mobility.
2016
City Car Exit
Successful exit after 3 years — a new category created, model proven abroad.
2017
Founded My Car
The natural next step — international-standard shared mobility.
2020
Launched Take Me
Amid COVID — taxi & delivery platform with kosher-phone support. 30K customers in 6 months.
2022
TheMarker 40 Most Promising
National recognition for entrepreneurial vision.
2023
My Car + Take Me Exits
Two more exits in shared mobility. Pivot to construction, real estate, technology.
2023
ROTEM SOFTWARE + Blum + A.B Builders
ROTEM SOFTWARE as independent technology company. Blum and A.B Builders join the portfolio.
2025
Active Across All Fronts
ROTEM SOFTWARE, Blum, A.B Builders, and European activity. Shaping the next generation.
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